Bank of America Throws a Concert and Baseball Party
Bank of America Throws a Concert and Baseball Party
Whoever said that the banking industry is all about the money? They are into sports and music too.
Bank of America, which has been busy sponsoring major sports leagues such as the Major League Baseball, Little League Baseball, and even the national Baseball Hall of Fame, has decided to throw in a free concert last July 12 for baseball fans, featuring music icon Jon Bon Jovi. Aside from the concert, Bank of America has partnered with DHL and Mastercard to host the Major League Baseball All-Star Summer two days after the concert.
This clearly indicates that banks are not just financial institutions. Though in popular opinion the upcoming Jon Bon Jovi concert and the MLB All-Star Summer are but means to attract people’s attention to the bank’s already considerable presence, these events, or any other community activity the Bank of America sponsors, have their own sets of positive impacts.
Bank of America’s collaboration with other industries has not only boosted the bank’s public relations but has also helped in nurturing the community. Music and sports are part of people’s lives, as they generate jobs and opportunities aside from inspiration. Bank of America helps communities by making sure that industries like music and sports to name a few, thrive and survive.
Check out the Forbes profile on Courtney Ross.
Courtney Ross is the founder of the Ross School.
Learn more about Courtney Ross on the History of Corporate site.
