Archive for the 'Commercial Affairs' Category

Ron Sarabi - Hawaiian Gardens Casino - Watchit Media

Watchit Media, Inc. Signs Agreement With Hawaiian Gardens Casino Cotelligent, Inc. (OTC BB: CGZT) announced today that Watchit Media, Inc., its wholly owned subsidiary, has added Hawaiian Gardens Casino, its first California-based card club client, to its long list of hospitality and gaming clients. Watchit is providing two new television channels to enhance the Hawaiian Gardens Casino player experience. Watchit Media will develop all of the content for the property’s thirty-two television screens to be aired through two channels for gaming, player tracker card and food and beverage promotions. Watchit Media began this project by producing original video footage of the property presenting an overview of the various games and food services enhancing the player experience. Hawaiian Gardens Casino has a history that began in 1995 when a referendum was approved to allow the casino to operate. The casino operation started in a trailer with five tables. The facility has expanded over the years to 150 gaming tables today. “We have a large repeat customer base, and an important way to communicate with them is through our television screens that are dispersed throughout the casino floor,” said Ron Sarabi, General Manager of the Hawaiian Gardens Casino. “I was not satisfied that we were only showing sports and soap operas on the screens. I felt there was much more we could do to take advantage of the fact our customers may spend five to six hours per day with us.” For complete Ron Sarabi and Hawaiian Gardens Press Release, visit Marketwire Online.

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The 3 R’s of Customer Service

What I am about to tell you may seem very obvious - you may even say DUH!!! but the fact is, - many company’s forget the 3 R’s of good customer service- Respect your Customer, Take Responsibility for Your Actions and Products and give your Customers a Full REFUND when it just isn’t right. I promise you that if you follow these 3 simple rules you will never have to run after the same customer again!

Respect the customer! Just about as plain as the nose on your face Right? Wrong!

How many times have you been greeted in a less than courteous manner or worse yet- not at all!! Never lose the opportunity to make a great first impression- very rarely do you have a second chance to undo the damage done by that first encounter. No amount of advertising or even freebies, can make up for this faux pas. Remember it takes a customer 10 times of seeing your advertisement for it to become real to them. One customer has the power to tell 50 people how awful you are. That is a lot of damage control. That means that 50 people need to see your ad 10 times- that is 500 times each x 50 - are you reeling yet??? That translates into a lot of dough!!! Wouldn’t it be easier to be pay attention and be nice the first time around???

Customers- they are your business- You need them- they don’t need you. They are your most valuable commodity and it doesn’t take a lot for them to be disloyal- on the other hand- develop trust - and it won’t matter how much your product costs- they will still purchase Kraft over a no name. Why? Because they have been valued as a customer. Treat customers as you would like to be treated.

7 unhealthy attitudes of Disrespect

•Unprofessional greetings

•Staff who do not know company mission statement

•Staff who do not know the product

•Staff who do not understand that the customer is the only reason they are
getting a paycheck this week

•Management who don’t listen to staff on how to “fix” customer service

•Giving the front line staff the authority to “fix ” a customer problem on the spot

•Respect a customers time

Responsibility

•Company should be responsible for their product- all the parts and pieces should be there, and the product does what it says it does

•When you take responsibility for something you take back your power. If something is wrong with your service- admit it to the customer instead of blaming others

•The customer is always right. Don’t challenge them, remember what it took to bring them in the door- and how much it will cost you in reputation if they leave unhappy.

•Make sure your staff are creative and have the ability to make decisions on behalf of your organization so they have the power to make the customer happy. This may be as simple as being able to throw in a pen or better yet, take off the tax…

Refund-

•Nothing is worse than purchasing something that is not working and finding out that you have to have a credit note.

•IF this is your policy- make sure the customer KNOWS this before buying.

•Personally, I believe that a refund is more respectful to your client. You may not have another product that they WANT or NEED. To make them buy something they DON’T want just because you have their money- leaves a bad taste in their mouth and they will think twice before shopping at your establishment again.

•Be cheerful when you take returns…A consumer that can shop and safely know that you guarantee what you sell will be a return customer. They know that they can shop with confidence- if they make a mistake - you will help fix it by taking back the merchandise- this is very powerful and it is why people shop at large department stores - because they KNOW if it is not right it can be returned.

•Have your staff offer to help them find something that is more suitable. People don’t always know what you have to offer .Knowledgeable staff are your greatest asset and if they are able to match your products or services to the customer needs, you have created a customer for life!

These are customer service solutions that will affect your bottom line. Implement these ideas and you will see a shift begin. Your staff will have pride because they will be more knowledgeable as well as have the ability to HELP The customer will be happy knowing that you are there to SERVE them in a cheerful and timely manner

YOU will be happy because you won’t have to work so hard to get this same customer back in the door!

EzineArticles Expert Author Frankie Picasso

Frankie Picasso is an Entrepreneur and Customer Service Expert who has spent the past 20 years in Marketing and Customer Service consulting for both Public and Private Sector organizations. She is now a Motivational Speaker, Certified Master Trainer Coach in Leadership and Executive Business Coaching as well as a Professional Certified Life Coach with her company called Conversation with My Shoes.

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A Customer Culture is Built on a Service Ethic

“Rank is an appointed position. Authority is an earned condition. Rank is decreed from above. Authority is conferred from below. Authority vanishes the moment those who bestow it stop believing, respecting, or trusting their appointed boss, though they may defer out of fear.” Ted Levitt, Thinking About Management

There are many reasons that teams and organizations haven’t developed a culture of intense focus on their customers and partners. Some are management issues they don’t have the right tools and techniques or they haven’t established disciplined listening and response systems and processes. In these cases, managers don’t know how to become more customer and partner-focused. They don’t have the way.

But the root cause of poor or just mediocre customer service goes deeper. It has to do with will. Most managers don’t focus on their customers and internal/external partners because they’re too busy managing. They’ve become Technomanagers focused first on technology and management systems.

Technomanagers don’t want to serve, they want to control. They lord over and boss people. Technomanagers act as if (their words may say something very different) people (customers, partners, and everyone in their organization) serve their technology and management systems.

Psychologist and Forbes columnist, Srully Blotnick, spent twenty-seven years following the lives of 6,981 men. In his book, Ambitious Men: Their Drives, Dreams, and Delusions, he writes, “It’s difficult to say to someone, ‘I am your humble servant,’ and in the next breath hit them with, ‘but I am also your social superior’… 45 percent of all the ambitious and talented men we studied who failed did so because of difficulties directly connected with the simultaneous pursuit of these two goals.”

Effective leaders know that without disciplined management systems and leading edge technologies, outstanding service is nothing but a dream. But they act on a belief system that management systems and technology exist to serve people. This is an extension of the effective leader’s personal purpose built around the key service principle that success comes through serving others.

Servant Leadership

“I don’t know what your destiny will be, but one thing I know; the only ones among you who will be really happy are those who will have sought and found how to serve.” Albert Schweitzer

In 1977, retired AT&T Director of Management Research, Robert Greenleaf, published a philosophical leadership book that’s enjoying a resurgence because the world-leading retailer Wal-Mart has used his concepts so effectively in building their service culture. His book is called Servant Leadership: A Journey Into Legitimate Power and Greatness. It’s an inspiring and insightful book that points the way toward the involvement and empowerment movements we’ve seen in the last few years.

Greenleaf writes, “a new morale principle is emerging which holds that the only authority deserving one’s allegiance is that which is freely and knowingly granted by the led to the leader in response to, and in proportion to, the clearly evident servant stature of the leader…the servant-leader is servant first. It begins with the natural feeling that one wants to serve, to serve first (his emphasis). Then conscious choice brings one to aspire to lead.”

It’s another powerful paradox to be managed. On the one hand, leaders provide direction. They guide, influence, and persuade people on their team and throughout their organization. But once the cultural Context and Focus (vision, values, and mission) is clear, leaders continuously ask customers, external partners, and their internal partners how they can harness and improve the organization’s core technologies, processes, and systems to meet everyone’s needs. Then they put themselves in the management harness to establish goals and priorities along with the transformation and improvement plans that work to close the gaps between what is wanted and what is delivered.

Jim Clemmer is a bestselling author and internationally acclaimed keynote speaker, workshop/retreat leader, and management team developer on leadership, change, customer focus, culture, teams, and personal growth. During the last 25 years he has delivered over two thousand customized keynote presentations, workshops, and retreats. Jim’s five international bestselling books include The VIP Strategy, Firing on All Cylinders, Pathways to Performance, Growing the Distance, and The Leader’s Digest. His web site is http://www.clemmer.net/articles.

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Credit Card Processing - Benefits Of Accepting Online Payments

Advantages of Online Credit Card Processing

If you own an online business and don’t already accept credit card payments you should consider doing so immediately. Nowadays upwards of 80% of consumers use credit cards to pay for products and services online. If you don’t accept credit card payments regardless of how small your business is, you risk losing customers and profits.

Credit cards are often preferred by customers because they are safe, secure and easy to use. Many people rely on credit to buy gifts and business items. Some customers will walk away from a website and not even look at the products and services if they know that credit card payments are not accepted. For that reason alone it is very important you consider credit card payments. Here are just a few of the benefits credit card processing has to offer:

You provide your customers with a secure and easy to use online method of payment.

Your customer’s purchase is guaranteed and protected by the credit card company.

Customers receive instant satisfaction because they can order products and receive confirmation, and sometimes download their product or service within minutes of placing their order.

Businesses that accept credit card payments will improve their sales and profits exponentially.

Accepting credit card payments makes a business look more professional and established.

Credit card processing ensures optimal customer service and convenience.

You don’t have to worry about bounced or bad checks or wait several days for a payment to clear when you use online credit card processing.

Article by Frank Owen, visit his web site on credit card processing for more information on credit card processing
http://www.creditcardprocessinginsider.com

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How-to Triple Your Tourism Referrals and Sales Without Spending Extra Money

Can you Imagine?

Wouldn’t it be nice to have your annual marketing costs go down while
sales increase every year? This is what will happen when your guides
and staff are enrolled in helping you promote your travel operation,
lodge or destination.

How your staff and owners/management interact with guests can
radically increase your sales. And best of all, it doesn’t have to cost you
any money.

The most profitable travel providers and promoters know that all staff —
especially those in contact with guest most — play a critical role in their
organization’s overall growth, profitability, and success.

— Great Staff that Increase Your Sales Do the Following —

- Providing outstanding customer service, both on trips and at the home
office.

- Actively educating guests/clients about other travel /lodging
opportunities the company offers.

- Inviting guests to return and to make referrals.

- Participating in trade shows.

- Assisting with phone sales, particularly during off-season.

- Maintaining high standards for training staff and enrolling students.

——– Customer Service Success ——–

If you are in the travel industryyou are in the service industry. We
deliver an intangible service: an experience, a memory, a feeling. It’s not
like buying a car, where a customer can kick the tires or breathe in that
unmistakable new-car smell. What our clients take away from their time
with us are memories, new skills and perhaps, broadened self-
knowledge. These feelings, both positive and negative, are a direct
reflection of their experience with your company and staff.

Tim’s Tip: Exceptional customer service is one of the best and most
effective marketing you’ll ever do. Unfortunately, one of the most
overlooked. If a client has had a good experience of your destination or
service, they will be more inclined to send you a referral and come back
again. This is “no cost marketing”.

———Your Best Investment - Training staff ——————–

For most field staff and managers, getting them to encourage and invite
repeat business and referrals takes training. Be sure that they
understand that the quality they provide when guiding trips plays an
important role in influencing your guests. Everyone, especially the field
staff, needs to be clear that without customers, there are no jobs.

Your managers need to hire and train staff to yield the results you are
looking for. While you’re at it, don’t forget to train anyone who comes in
contact with a prospective guest. It’s amazing how many companies
project a poor image when an unexcited or unknowledgeable staff
member or volunteer interacts with the public - especially frontline
phone sales and reservationists.

Tim’s Tip: Role-play with your staff. Remind staff that great customer
service can mean increased tips!

————- Staff at Travel Trade Shows ———————

Trade shows and public presentations are great opportunities for
knowledgeable field staff to enthusiastically communicate face to face
with prospective clients. Who else can share with prospective visitors
your great trips or destinations, better then field guides?

Tim’s Tip: Role-play here with your staff is key. Also check out “Travel
Tradeshow Success” audio course. Don’t consider exhibiting without
listening to this. This can increase your success and revenues ten fold. http://www.AdventurebizSuccess.com/products.php

——————- Phone Sales Tip —————-

Phone sales present another opportunity to engage your staff effectively.
Field staff know your product better then anyone, but not all staff is
suited for phone sales. Use judgement for this important “gateway”
position.

—————– Next Steps to Success ——————————-

Your staff, regardless of whether they work in the field or not, are one of
your most important assets. Make the investment of time to select the
best candidates for the job, provide ongoing training and reviews, and
create incentive programs to compensate your staff for their guide work,
as well as for their ability to encourage returning clients and obtain new
referrals. Outstanding customer service, combined with unique trips,
great lodging and enthusiastic, motivated staff, will assure continued
and increasing business success for you and your business.

Tim’s Tip: I hate to sound like a broken record, but train and role-play
regularly. Make calls to your staff and simulate a variety of prospective
calls: friendly, captious or unsure prospects. How about existing clients?
Can they be friendly or need assistance? Even occasionally angry? Be
prepared to handle all calls professionally with service, your #1
commitment.

Tim Warren - EzineArticles Expert Author

Tim Warren, author of “Tourism Marketing Success” and founder of
Adventure Business Consultants has trained tourism professionals
globally in customer service and how to increase arrivals sales and
profits since 1994.

http://www.AdventureBizSuccess.com/tourismmarketingbook.php

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News Bytes From The Web

Copyright 2006 Jim Edwards

* Sony Offers “VoIP” *

Electronics giant, Sony, jumped on the VoIP (Voice over IP)
bandwagon recently to offer long distance calls through the
Internet. http://www.SonyIVE.com

They join a long list of providers competing for your Internet
phone call business, including: Skype, Google, and AOL.

Sony claims their service includes a video component that rates
superior to all other offerings.

Their IVE (Internet Video Everywhere) can also make video calls
to video enabled mobile phones, telephones and other devices
intended for video conferencing.

In fact, the IVE “Meeting Room” enables you to hold video
conference calls with up to six users just as you would a
regular telephone conference call.

Users also receive a unique “video phone number” which other
users can call and, if you don’t answer, leave you a video
message.

The basic plan comes free of charge and goes as high as $20 a
month for the group calling and video “meeting” room features.

* Camtasia Alternative *

Camtasia software rates as the 800-lb. gorilla of the
screen-capture software market.

It enables you to capture your screen, narrate the action, and
publish your videos in multiple formats (including publishing to
FLASH for streaming on the Web).

Unfortunately, Camtasia comes with a stiff $300 price tag which
often inhibits the casual user from getting the software.

A less expensive alternative can be found at
http://www.AimOneSoft.com which publishes the Aim One Screen
Recorder.

This software captures either the full screen, window, or a
fixed region of your screen as an AVI or WMV video file.

This type of software can make the creation of software
tutorials and other computer training a breeze.

The one drawback to the software is that it does not convert to
flash, so that limits your video delivery over the Web to the
WMV file format (which will exclude MAC users).

* Urban Legends Reference Page *

Log on to http://www.Snopes.com and find a wealth of just the
type of information that nobody should pass along to anyone else.

Bill Gates giving away a million dollars if you forward this
email to 12 people?

AOL offering free housing to all Web designers?

Yahoo and Google founders set for a mud-wrestling match next
Saturday with a live simulcast on both sites?

Do you need to drink 8 glasses of water per day to avoid
dehydration?

The Web makes it almost too easy to create and pass along
rumors, legends and outright falsehood (along with destructive
“info-viruses” that cause people to delete important files from
their computers and encourage unwitting friends to do the same).

The next time you hear something that sounds odd (such as
Microsoft is preparing to market the “iLoo”, and Internet
capable toilet), you should log on to Snopes.com and check it
out before taking it as “truth.”

A few keywords in the search box will let you track down any
errant stories and check your facts before passing along the
message to your friends.

The site also offers a free update by email service so you can
stay current on all the latest gossip and nonsense floating
around online.

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Clients and Potential Clients - When Should We Say, “No?”

As free agents, independent professionals, and freelancers, it is when we don’t have a current project with the income rolling in that we are tempted to say “yes” to almost any offer that comes our way. I suggest that we take our time to consider the pros and cons of all offers and have the gumption to say “no” when it is in our best interest to do so.

Ask yourself, “Is this a project that I will enjoy working on?” Tempting as it may be - especially if the money offer is generous - you should still turn down any project that promises to be a drag or a threat to your artistic integrity. I am not referring to projects that don’t use all of your creative ability - many good, solid projects don’t. I am referring to projects that you would have to force yourself to work on and complete. It wouldn’t be fair to you or your client. I believe that if we aren’t enjoying what we are doing, the work will reflect our attitude.

Next ask yourself, “Is this a project that I’ll be proud to tell others I produced?” Even if you rationalize that you would never add a sample of this work to your portfolio, you will know that you produced it, and just knowing that can eat away at your self esteem.

Now ask yourself, “What will I learn and how will I grow from completing this project?” I don’t know if learning and growing are as important to you as they are to me, but the perfect project in my mind is the one that challenges me in new ways. It pushes me to try new approaches, learn new ways of accomplishing outcomes, and helps me achieve a higher level of expertise than what I had when I began the project. If I can honestly say upon completion of a project that I learned at least one new technique or fact, I am satisfied.

Be honest and ask yourself, “Is this a project that I am capable of doing well, professionally, and within the designated timeline?” I know that I just finished suggesting tackling projects that are challenging and that force us to grow, but we do need to honestly consider the other side of the story. If completing a project will take up so much of your time learning new techniques that you can’t possibly complete it in a timely manner, it is probably better to be up front and say that at this time the work is not within your realm.

And the final, trickiest and hardest question, “Do I want to work with this particular client?” We all know that there are “clients” both good and bad, both easy and difficult. Some are so delighted to work with a professional that they give minimal direction, value our suggestions, give us all of the information we need when we need it, and reimburse us quickly for completed work. There are clients who border on the impossible. I avoid working for these people. I don’t need the stress or the hassle and neither do you.

Remember to take your time accepting when offered a project. Be sure to ask yourself all the questions, and even more than I have highlighted. You will be glad you did, and so will the future of your career as a free agent, independent professional, and freelancer.

Chris King is a free agent, professional speaker, storyteller, writer, website creator / designer, and fitness instructor. Chris has what she calls a “Portfolio Career” –many careers at the same time. If you wonder if you could handle and love having a “Portfolio Career” you will find a free assessment to take at http://www.creativekeys.net/portfoliocareertest.htm Sign up for her eclectic E-newsletter, Portfolio Potpourri, at http://www.freelanceliving.com You will find Chris’ business website at http://www.creativekeys.biz

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Affiliate Programs: Why They Work and Why They Don’t!

Here it is in Black and White:

Don’t make the same mistakes many new
marketers do. Don’t give up!

I’ve heard tons of discouraging stories about
affiliate programs. And, quite honestly, I was
one of them some years ago.

It is a common story. You get into the Internet,
surf a bit, find this website about how you can
make money and say: “Baboooom, I can do it too”.
So you start TRYING to sell marketing products,
ebooks and money tree schemes. You try getting a
referral that will get a referral that will get
100 referrals promoting a supposed “marketing tactic”.

The fact is that 95% of these people don’t ever
make a single red cent.

Why?

Fact #1 - Because most of these “gold mines” do not
work and many of the products are junk.

Fact #2 - Because the market is SO saturated, there
is SO much competition it is virtually a pain to peer
in. Plus, newbies don’t have a chance to compete with
the guys that REALLY know Internet marketing. It makes
sense, right?

Fact #3 - With no straight forward “down on the
table money” you are not going to get quick quality
traffic, no matter what they say.

This is the MAIN reason why most Internet Marketing
newbies get discouraged, and just refuse to continue
fighting their way through.

It is SO important to make the right start and to keep
in mind that you CAN succeed!

Look. I will never get tired of repeating this over
and over. Do not just try promoting marketing
products. Find your niche, and explore other markets.
There is so much money to be made with it! I personaly
try a new niche evrey month or two. Once I have one set
up and running I look for another. If one is not
working as well as I want it to, I drop it and move on.
The ones that seem to really interest people I will
stick with and make work.
(It takes real commitment and perserverince)

Pets, umbrellas, golf, kitchen, gardening, horror
movies, piano lessons, wine, cosmetics…the
possibilities are virtually endless. If you do it the
right way, you WILL make a consistent stream of
incoming money. This is the REAL Internet Marketing.

Refrain from the advice of fake gurus that have never
ever made a buck applying their auto proclaimed “hot
secret techniques”.

I don’t make all my income with my marketing
products and services. I’m making
decent money form it but, I also started out, and
still do niche marketing. In fact I am starting a
brand new website for Health and Beauty For Men and Women.
It will sell real, heath products just like your local
health store. No scams or quick fixes. You know what
I’m talking about. We’ve all seen those ads for pills
or a powder for example that claim to help you loose weight and look like a super model in ten days…Yeah, Right!

You could have a Spanish recipe website , a guitar website, a women’s product website, a general topic book website, a general discussion forum website…Like I said, I am always planning to explore new markets.
With these kinds of sites , I make money promoting other
people’s stuff (affiliate marketing).

That is, I sell their products and I get a commission.
I just need to build a website, provide good content
and get the traffic by applying different techniques
(I describe exactly what I do in the Marketing Master
Course) When you do this correctly, you have a real
Money Machine that can work on autopilot.

There is no secrets here…The way I made it
in this business was by researching, studying,
contacting people, asking questions… testing, testing and testing somemore.

You can look at it this way…I see this as if I were playing an exciting game. Not something to drive me crazy or worry about or walk away from.

Do you want it to be an exciting winning game for you
too?

It is really all up to you. You just need to try and avoid mistakes (we all make one every now and again, but learn from it!) and, take it one step at a time and don’t get discouraged.

You can do it! I know because I did.

Richard Moore - EzineArticles Expert Author

Richard D. Moore is the President and Founder of IncomeNow! Marketing Masters. We were established to provide information, tips and reviews relevant to all things pertaining to online business. We are quickly growing and becoming one of the most popular internet and home business resource sites available. We give you new and innovative, up to date real and honest information and techniques to start and/or grow your online business. Everything from advertising to marketing to search engine optimization. Free ongoing one on one support for all subscribers to IncomeNow! Can We Help You? You Bet We Can!
http://www.incomenow.9k.com

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An Organic Herbal Tea Blend

With US$5 billion market in the United States alone in 2003, a 500% increase in 10 years, tea is a well established industry that is quickly growing. Tea bags, loose teas, tea shops, and gourmet teas are only a few examples of the outlets for this ever increasing number. Though sales have been mainly rooted in the standard teas stemming from the Camelia sinensis plant (Green tea, Oolong tea, and Black tea), a vast increase in herbal and natural medicines in the western world has brought upon a virtual explosion of Organic Herbal Tea Blend, releasing any confinements there may have previously been.

Now it is not only Big Business that is apart of this industry as the infinite number of herbal tea blends are combing with the free commerce of the internet. This conception is creating new life in an industry that had been patiently waiting. New companies are forming, new mixtures are being created, and now even new tea bags are being designed.

The machine manufactured tea bags are still standard in market where cost is being put before quality. A metal staple is used to close a bag filled with low quality tea dust, which is known to have very low health benefits and give a more bitter taste than its whole leaf loose tea counterpart. Due to the manufacturing techniques used by these production factories, tea dust is the only filler able to be injected with the machines used to mass produce these bags. As the general size of each organic herbal tea blend is larger, they are unable to be used with these processed bags.

Second in popularity is a relatively new pyramid shaped tea bag. A more spacious bag allows for a free floating of the loose tea that is inside. Though higher in quality than the stapled standard, problems of this style include a large shape and size that makes bulk packaging difficult. Also, most bags are filled with green and oolong loose teas, as opposed to organic herbal tea.

With the combined short falls of these two bags, the ever increasing number of organic herbal tea blends and home based companies are in desperate need for a tea bag to match their unique nature. Fortunately as the number of companies is increasing, and more money is entering into the market, handmade gourmet tea bags are being created, better matching the ingenuity behind each organic herbal tea blend. It is very possible that as the number organic blends increase in popularity, raising the desire for organic products and higher health benefits, consumers will be more willing to pay slightly higher prices to receive significantly higher in quality tea bags. With this in mind, it very well could be that a unique organic herbal tea blend could be your gateway to differentiation in a busy tea industry.

An Organic Herbal Blend was written by David who is a partner of Sabaidi Tea Co., Ltd., a manufacturer and exporter of Handmade Gourmet Tea Bags containing high quality herbal teas and other specialties from Thailand. You can read more on the company’s home page at Sabaidi.

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Click Here to Start an Amazon Type Store (Part 1)

Creating an online store is not as easy as most people think. It’s a damn long process. But once your store will be established, it would pay for your hard work. Before creating a store, you must have idea what kind of system you want. In the following example, I suppose you want Amazon type shopping mall. So let’s start the store creation process

Store Software

Choosing right software for your store is an important task. Currently there is plenty of online shopping mall software available; however, I prefer to use OSCOMMERCE. It’s a free, open source and very easy to customize.

Download Address : http://www.oscommerce.org
Estimated Price: 0$

Store Customization

Nothing is perfect in this world so does this store. You need to customize it according to your own needs and business model. You may need following extra features in your store

Affiliate Program

Affiliate program is must have marketing tool for every store. There is already an affiliate program add-on available for Oscommerce but this add-on has not perfect yet so avoid using it.

Merchant Account Support

Just like Amazon, this feature will allow other people to open an account on your store and sell their products. It’s the best way to expand your product range.

DHL Shipping Quotes

Its optional thing depends on you whether you want DHL shipping quotes calculation in real time or not.

Store Appearance and navigation

Default template of Oscommerce isn’t very attractive so you must have to change it. Believe it or not, store design plays an important part in generating sales. My suggestion is to use Amazon type style. Don’t just copy it but prefer to use that kind of structure it’s the perfect for online store however, you can look for other shopping sites such as Wall Mart or net market.

Who will do the customization?

This customization process is very complicated and involves plenty of php programming. If you can do it yourself it may save good money otherwise look for a freelancer or a company which does Oscommerce customization. Please note companies charge more for Oscommerce customization rather than individuals.

You must select the following criteria to hire a freelancer.

Minimum Oscommerce Customization Experience: 1 year
Minimum Php Programming Experience: 1 year +
Check previous clients history (If possible send them an email to ask about freelancer’s performance)

Estimated Cost: 250$-450$

Contd….

OsCommerce Customization
http://www.infosamurai.com/v1/oscommercecus.htm

Affiliate Programs
http://www.infosamurai.com/v1/affiliateprog.htm

OsCommerce Resources
http://www.infosamurai.com/v1/oscommerceres.htm

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